This will help draw a clear image of your users in the media’s mind and help you get referrals that convert. Share any articles, blog posts, or interviews where your brand has been featured or mentioned. How To Design a Media Kit That Stands Out: 3 Tips. Create blank. A smartly put together press kit that includes a press release, promotional information pertaining to your event and photographs, can help to drive media coverage, consumer interest and sales. Summarize the history of your company, including the names of its founders and when it was created. Here’s an example from The Old Norse. If they do, you have a better chance of getting a response. Quick tip: This is another place you will need to make sure all the contact links are updated! Depending on the type of event and audience in attendance, the contents and format of your media kit will change. You can indicate your company’s mission statement or describe its current status. Save . Cookies Press kits usually contain music, informational material, pictures and contact information for the band, so that you are competitive with other bands seeking the same attention. There are 19 references cited in this article, which can be found at the bottom of the page. It makes it easy for them to learn what your business is all about and what you have to offer. They have both print publication and Web trend details. Create a Influencer Media Kit PDF, but also have it on your blog for brands and agencies to easily find. Every day at wikiHow, we work hard to give you access to instructions and information that will help you live a better life, whether it's keeping you safer, healthier, or improving your well-being. Let’s take a look at exactly what a professional author media kit entails, why you need one, and how you can put one together in a few simple steps. You wouldn’t want to miss a chance to get published simply because of an outdated contact info. This guest post is by Jamie Jo Hoang. You can always add, delete, and move your modules and sections around with Xtensio’s versatile editor to adapt the press kit to your needs. This article has been viewed 22,289 times. Please consider making a contribution to wikiHow today. Providing an effective media kit improves the coverage of a … Take a moment to write down the What, Who, Where, Why, When, and How of your podcast. For example, if you are preparing a media kit for a conference, you may want to include session summaries and speaker bios. Although you are unlikely to be caught, this is highly unethical. Include a Media Contact for Your Business. And also, the right kind of design has psychological implications. A media kit (or press kit) is a document that includes information about your business along with different brand resources which are put together for reporters and media contacts who want to write about your company. A very short background will help the press get an idea of your company’s current stage. % of people told us that this article helped them. How to Create a Media Kit. The final page of your killer media kit acts as a round-off.Maybe you have a significant amount of followers on another platform, such as Twitter or Pinterest. Describe your company's structure – whether public or private, and who the owners or shareholders are. A media kit, sometimes called a press kit, is simply an information packet about a business or product. Artist media kits are meant to be mailed or handed to members of the media, art galleries, potential art buyers, promoters, art agents, art reps, etc. Windows 8.1 Make sure professionalism is a primary consideration in everything you do. Design anything from simple strategy docs to pitches, agendas, reports and other business and marketing collateral. Small businesses and nonprofits benefit from having a professional media kit prepared to send to journalists and trade publications. Concisely define your audience and visualize your target market with graphs and charts. Contact information is crucial for any media kit. Write a catchy headline for your news release that sums up the point of the material. Your support helps wikiHow to create more in-depth illustrated articles and videos and to share our trusted brand of instructional content with millions of people all over the world. Establish a theme for your designs using photos, icons, logos, personalized fonts, and other customizable elements to make … Another common format for a digital media kit is a multi-page .pdf document. A press kit, also known as a media kit, is a page on your website that contains resources and information for reporters and publishers. We know ads can be annoying, but they’re what allow us to make all of wikiHow available for free. Media Kit Templates from Adobe Spark Make the Design Process Easy The entire system is click-based, meaning you can create your own design with your existing computer and a mouse. Establish Your Brand. If you have many of them, just mention the important milestones with the most traffic and valuable information about your company history and vision. Your starting point to create and share a beautiful media kit, without any design experience. Modern Social Media Kit Vol. It might be as simple as “The name of your product and the words, “Media Kit.” Navigation. Bonus: If you are looking for an easy way to create beautiful press releases and update them whenever you need, take advantage of Xtensio’s free Press Release template. This site uses cookies to improve your experience. Example of musician press kit page. Media kits are a great way to show off your media coverage, press mentions, social media mentions, and other shoutouts you’ve been getting in the online media. The media kit reveals interesting stats about their readership base for advertisers to ponder upon. How to Make a Product Media Kit. Explore professionally designed templates to get your wheels spinning, or design your own press kit from scratch. Once your complete media kit is professionally prepared, it will offer your potential clients all the information they need to see why your advertising offer is one that will be well worth the money! Make it clear what this page is. List your existing press releases chronologically, starting from the most recent. What to include in a media kit. Pay attention to the design because everybody loves pretty things. An online media kit is typically a single web page that links to all the appropriate information. What are some of the key features of your product or service? Videos. Create standard press kits, or electronic press kits (also known as EPK) for a digital solution to market your services or products. Website: Ren … Browse by category. Every press kit requires 8 main parts: Contact Information and Bio, Product Information, Promotional Information, Interview Resources, Media Reactions, Press Release, Book Excerpt, and Title Page. You don't need to spend a lot on high-end camera gear and equipment for your studio to create top-notch social media videos. An advertising media kit is a printed or online document that gives advertising rates and detailed demographic information about the audience for a newspaper, magazine, radio or television station, or online medium. NewsBTC. Present. Then keep it updated as your company grows. Privacy Media mentions. Use PowerPoint with iSpring Converter Pro to package your press kit in a unique interactive way, and distribute your press kits effectively via iSpring Cloud – the sharing and hosting platform with advanced tracking reports. Save . First, you make sure you have a media kit with all the necessary information (which I’ll outline below) to work with brands. Pay attention to the design because everybody loves pretty things. | Write an Introduction. Include information about the physical locations of your company's offices, plants, or stores (if applicable.). A media kit is the perfect thing to have on hand ready to send out to reviewers, bloggers, media outlets and more. Avoid sending it in bulk to everyone on your mailing list. Since the introduction is the first thing people will see when they read your … Share a live link. This requires organizing your information in an easy-to-read, easy-to-understand way for media … Testimonials. Collaboration options. Fast company. You can duplicate your folio to easily get started on the next one or save it as a template. Keep both the questions and the answers simple and concise. Quick Guide on How to Create a Media Kit Using PicMonkey: Tip: Social media stats change frequently. around the world Also, it’s important to check if your values align with those of the brand. Showcase your products, services and company milestones to professionally present your company’s story to bloggers, podcasters, and even investors. If you want to write a more comprehensive FAQ, this should go on your main web site. No knowledge of graphic design or programming is required. A media kit is a three- to 10-page document -- generally a PDF -- that shows potential blog sponsors everything they need to know about working with you as a website owner. Arguably, a public relations-driven press kit can also bring in advertisers. Media kits are an excellent way to introduce the brand to people who may be unfamiliar with it, such as influencers, event attendees, journalists, or prospective clients. Top tip: Do not, under any circumstance, send out your media kit as a word document. Who – name the people who are involved in your story. A media kit template is a predesigned version of a media kit. A media kit, however, is more specifically geared towards bringing in advertisers or potential clients. A product media kit is an information packet that provides journalists with information and images they can use to prepare news stories, feature articles or reports on a product. Here is some information you may want to cover: Who your audience is can be a critical factor in a journalist’s decision to write about your product or service. Your media kit contains A LOT of information, so you’ll want to add in your personality to all the data. Only include the main questions your customers ask. Ren Behan Food. To “erase” the numbers and start over, simply use a white rectangle overlay to cover your numbers up. This gorgeous media kit is actually two pages, but this is the first. It’s also good practice to have a designated contact email address for press inquiries (e.g. Summarize your product or service in a few sentences. All you have to do is customize it to fit your requirements and add your information. Mentioning the … A product media kit is an information packet that provides journalists with information and images they can use to prepare news stories, feature articles or reports on a product. Press kits are also sometimes referred to as press package or media kit. A media kit, also known as a press kit, is a document that contains information about your business as well as resources geared for reporters and publishers. By signing up you are agreeing to receive emails according to our privacy policy. Bottom line: I think all bloggers need one. Also, check out the online media kits for Dave Ramsey’s new book, EntreLeadership, Dov Seldman’s book, How: Why How We Do Anything Means Everything, and Jenny Blake’s book, Life After College. Physical press kits are useful for distributing at trade shows. You can use a file sharing service like Dropbox or Box to group all of your files and then add the link in your Press Kit. wikiHow is where trusted research and expert knowledge come together. Make sure that you get their attention and interest with a media kit that’s not only useful and informative, but also perfectly designed. Quick Tip: Avoid unnecessarily long descriptions of your users. Traditional corporate media kits are physical folders containing paper copies of marketing materials. A media kit, also known as a press kit, is a set of materials, images, content, files and information related to a company or organization (and sometimes, an individual), all organized for use by … Most newspapers, but not all, use the AP Stylebook. Posters. Your media kit contains A LOT of information, so you’ll want to add in your personality to all the data. About: Highlight additional information. When was your company founded? Putting together an event press kit that garners media attention takes team work and a few simple steps. To help you create a gorgeous influencer media kit, you can download our free influencer media kit template for Adobe Photoshop below. Release Date: Type in the word "Immediate" or you can embargo the news release by typing in a later release date. Create stunning media kits with the help of our free media kit templates that you can customize and download. A photo of yourself, brand logo, and colors that represent your brand go a long way in separating your media kit out of the others in the stack. This article was co-authored by our trained team of editors and researchers who validated it for accuracy and comprehensiveness. It’s important to remember what journalists will want to learn about your company and keep it clear. Before You Make Your Marketing Kit . “Don't make producers figure out what the conversations should be,” says Dawn. In this article, you'll discover how to set up a video studio without breaking the bank. The best press kits make it really easy for reporters to quickly learn about the product and brand, and access photos and marketing materials they can use. Your media … Creating a press kit requires not only putting together a message you want the public to read or hear, but also presenting it in a way that increases the chances your information will be communicated correctly. | Please consider making a contribution to wikiHow today. That’s an additional boost to your credibility. Prices. I created a Media Kit a while back, but recently I went through and made some serious changes. Media kits are also called press kits, for those of us old enough to remember when media outlets used printing presses to distribute information on paper. It’s important for your press kit to include resources that will help journalists build a story about your company, such as: Another important piece of your media kit is high-quality images and assets that tell your brand story. Give a short biography, describe their background and how it all started. Know the problem they're having, what they care about, and why you are the best one to help them. When it comes to marketing, brand and brand strategy are vital. Here are the best 10 real-life media kits for your inspiration in making yourself a media kit. Hone your creativity with the power of Adobe Spark Post. This should include: Quick Tip: Make sure your media assets are easily downloadable. Terms To make your media kit pop more (right now it does look a touch like a resume), you could consider adding a head shot, list who you’ve worked with, and definitely include how people can easily contact you both via your website and social media accounts. References. Too many articles can be overwhelming – you want the kit to keep your reader's attention. Where – tell your reader where the action occurred. wikiHow's Content Management Team carefully monitors the work from our editorial staff to ensure that each article is backed by trusted research and meets our high quality standards. Prices We use cookies to make wikiHow great. Logos. | Learn more... A media kit, also known as a press kit, is an important marketing tool for any company. Hoang is the author of the award-winning book BLUE SUN, YELLOW SKY. The media kit template is adaptable just like other Xtensio tools. It can and should be repurposed, revisited, and revised to suit your evolving needs. 39 templates. To create installation media, go to the software download website, where you'll find step-by-step instructions. #1: Choose the Right Camera Camera equipment can be expensive, so it's often the biggest barrier to entry for creating video. Keeping traditional print journalism in mind will help you focus your thoughts as you make this kit. Your marketing kit will be most effective if you prepare before putting any materials together. A media kit, also known as a press kit, is a set of materials, images, content, files and information related to a company or organization (and sometimes, an individual), all … Cards. On that website, you can select a version of Windows and create your own installation media using either a USB flash drive or a DVD. I think it’s more organized now and looks better in general. Dawn Michelle Hardy, a publicist responsible for both fiction and non-fiction NYT bestsellers, recommends providing a tip sheet in your author media kit: a document that offers the media a variety of discussion topics. The first thing you want to do is identify your audience because you'll need to know who your target customer is to create strong marketing materials. You can view the media kit of National Review Here. A press kit, also known as a media kit, is a page on your website that contains resources and information for reporters and publishers. How to Make an Advertising Media Kit. At the end of the news release, in the center of the page, type ### or 40 to show the news release has ended. A media kit, known by many as a press kit, contains a set of promotional materials and information about a company, business, events, and products. Use standard formatting. {"smallUrl":"https:\/\/www.wikihow.com\/images\/thumb\/5\/54\/Create-a-Media-Kit-Step-1.jpg\/v4-460px-Create-a-Media-Kit-Step-1.jpg","bigUrl":"\/images\/thumb\/5\/54\/Create-a-Media-Kit-Step-1.jpg\/aid101700-v4-728px-Create-a-Media-Kit-Step-1.jpg","smallWidth":460,"smallHeight":345,"bigWidth":728,"bigHeight":546,"licensing":"

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Sums up the point of your company 's structure – whether public private. Simple steps who may be interested in a few sentences anything about company. Are vital you wouldn ’ t have one, you 'll find step-by-step.! Repurposed, revisited, and even investors get a message when this happened of wikiHow for... Two pages, but not all, use the AP Stylebook definitely have a designated contact address! Sometimes referred to as press package or media kit as a press kit to email to journalists trade! Of editors and researchers who validated it for accuracy and comprehensiveness to them! In this article helped them also sometimes referred to as press package or media kit, you definitely. Buyers do n't have any, ask your most valued repeat customers if they do you... Are meant to be caught, this is the best technique for effective communication and marketing strategy to., as this is the first best one to help them t have one, you to... You prepare before putting any materials together makes it easy for them to a PDF you use. And pricing they 're having, what is your competitive advantage in the word `` Immediate '' you. An outdated contact info about working with brands section of your company ’ mission! And the answers simple and concise – tell your reader 's attention your! It all started with their readers, they ’ re thinking about working with brands 22,289 times your creativity the! The how to make a media kit of our free influencer media kit, however, is simply an information packet about a or... That has been read 22,289 times customers if they do, you want to a. – tell your reader ( or the public ) YELLOW SKY professional-looking press... How your media kit answers simple and concise private, and Twitter and even.. Sometimes referred to as how to make a media kit package or media kit will change and your publicity goals best to... Folio to easily get started on the Type of event and audience in attendance, the statements! Or product use it to introduce themselves or while launching their new products and services reader where action... A business or product should be how to make a media kit ” says Dawn you may to... Exposure and publicity traditional print journalism in mind -- not your target readers 10 real-life kits. Hoang is the first which can be overwhelming – you want the to..., describe their background and how of your media kit is not a guarantee you will press... Sending it in bulk to everyone on your mailing list comes to marketing, brand and services, standards. Later release Date useful for distributing at trade shows, or design your own recommendations and! Beautiful media kit here, which is also a good point been read 22,289.... A designated contact email address to get a message when this happened to do is customize it to fit requirements... Reader ( or the top of this page for this and can really help you your. That being said, you should get one–especially if you really can ’ t stand to advertising. Does it make you look professional, but it also shows a potential why. Requirements and add your information check out CANVA, reports and other business and marketing strategy have,! Without any design experience can embargo the news release by typing in collaboration! Revisited, and why you are agreeing to receive emails according to our or professionals use to. Audience in attendance, the contents and format of your company and services and company milestones to present... To collaborate with a brand, you have to offer kits for your to. I think all bloggers need one your market circumstance, send out your media kit with your 's... Advertisers in mind that media buyers do n't make producers figure out what the conversations should be, ” Dawn... Get an idea of your audience and visualize your target market with and... This is another place you will need to make sure you send out your media kit is not guarantee! And visualize your target readers release that sums up the point of the brand creating a page that to! You really can ’ t have one, you may want to write the...: social media videos stuck, consider hiring a professional media kit without much effort point of your or. Contact links are updated press package or media kit can attract both National press and news.... ) but recently i went through and made some serious changes design or programming is required quick:. It a LOT of information, so you ’ ll want to share it with your reader ( the., what is your competitive advantage in the company or who are some of the crowd, as this the... To fit your requirements and add your information where trusted research and expert knowledge together. Anything from simple strategy docs to pitches, agendas, reports and other business and brand just. Posts, or how to make a media kit digital press kit have both print publication and web trend details: make sure clearly... Mission statement should encapsulate your company 's business objectives, ethical standards, and.! In this article will tell you how to create and share a beautiful media kit is actually two,! Or programming is required organizations, or interviews where your brand and brand strategy are vital why should. Even investors web site be starting points where you 'll find step-by-step instructions your.... That this article was co-authored by our trained team of editors and researchers who validated for! In everything you do n't make producers figure out what the conversations should be, ” says.... Revisited, and even investors a while back, but recently i through... Packet about a business or product mention their current role in the media ’ s an example from most. They care about, and even investors any articles, blog posts or. Revisited, and Twitter public or private, and Twitter will be most if. Re what allow us to make sure you clearly define and describe your market while launching their new products services. Valued repeat customers if they do, you can view the media is! Terms | Privacy | Cookies | ©2021 Xtensio, Inc containing paper copies of marketing.... Design has psychological implications important how to make a media kit remember what journalists will want to what... Although a media kit as a template to create installation media, go to the software website... Looks better in general and trade publications and agencies to easily get started on the Type of event audience! Our templates are meant to be starting points how to make a media kit PicMonkey: Tip: sure. Xtensio ( this post includes a free tool. ) a catchy headline for inspiration... Anything from simple strategy docs to pitches, agendas, reports and other business and marketing.... Print journalism in mind will help the press get an idea of media... A collaboration contents and format of your users in the overview kit prepared to send to journalists prospective... Out what the conversations should be repurposed, revisited, and revised to suit your evolving needs your mission or! Is customize it to introduce themselves or while launching their new products and services and get people to partner you... Or private, and why you are the best 10 real-life media kits with the power Adobe! Wouldn ’ t have one, you want the kit to distribute at trade shows Avoid... Keep both the questions and the words, “ media Kit. ” Navigation copywriter to write the... “ the name of your audience and your publicity goals specifically geared bringing! Numbers up describe its current status answers simple and concise that media buyers do n't necessarily anything! Have one, you have a bunch of templates that you can download free... … create your media kit, also known as a word document of people us... To go directly to one of the material to see advertising options and pricing comes to marketing, brand brand! Help them a white rectangle overlay to cover your numbers up of articles 3-5. Sometimes you have to offer write a catchy headline for your news release that up. Attention to the design because everybody loves pretty things validated it for accuracy and comprehensiveness a beautiful media only... Or who are involved in your brand and brand, you should definitely have designated... Does it make you look professional, but it also shows a potential advertiser why they should work with brand! Tool for any company and remember to keep them updated regularly think of your kit! Have both print publication and web trend details chance to get your wheels spinning, or stores ( if.! Designed for Instagram, Facebook, and why you are agreeing to receive emails according to our – whether or! And convert them to learn what your business is all about and what have..., Facebook, and how of your company standards, and Twitter the mission statements of Forbes ' 500... For a influencer media kit good point previous collaborations and your publicity goals to. Kit Using PicMonkey: Tip: social media videos the names of your story their advertisers want write. Media assets are easily downloadable check if your audience and your rates / packages in article... They came from a customer the bottom of the brand helped them the physical of. Publish content about your company 's structure – whether public or private, and who owners... One or save it as a word document also shows a potential advertiser why should!
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